Kanye West accuses Adidas of creating Yeezy Day without his permission

Kanye West has accused Adidas bosses of creating its annual Yeezy Day without his approval.

The rapper teamed up with the German sportswear giant to launch the Yeezy line in 2015, and on 2 August every year, the brand celebrates Yeezy Day, during which some of the most popular models from the sneaker line are re-released.

In a private Instagram message to Complex on Tuesday, Kanye claimed that he didn’t sign off on the annual holiday, which is now in its third year, and hasn’t approved of many of Adidas’ recent decisions.

“Adidas made up the Yeezy day idea without my approval then went and brought back older styles without my approval picked colors and named them without my approval went and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches and went and hired a gm of Yeezy without my approval took talent on the production side and sprinkled them throughout adidas originals without my approval (sic),” he wrote in the lengthy message.

In June, the Stronger hitmaker publicly called out Adidas on Instagram by comparing the new Adilette 22 slides to the Adidas Yeezy slide and accusing them of “blatant copying”.

Referring to his accusation in his message to Complex, Kanye added, “When I originally ordered adidas to make more Yeezy slides the GM lied to my face and said they didn’t have the capacity meanwhile adidas was copying my slides and making their own version of the Yeezy slide.”

The 45-year-old also claimed that Adidas executives “slowed down production” on the shoes he created for Gap with Balenciaga’s creative director Demna Gvasalia, although their designs allegedly didn’t breach his contract with the sports brand.

Adidas representatives have yet to publicly respond to Kanye’s allegations. Their current partnership runs until 2026.